Target a particular niche
If you already have a personal brand, it is a nice idea to focus your efforts on a particular line of business that you are familiar with. Social media is a huge pool of different people. For this reason, you need to select an appropriate audience for your products. For instance, it is not wise to promote Snapback hats on LinkedIn but such an idea can really work well when you have a personal brand complete with an Instagram handle. Targeting a particular niche drives your sales and saves you a lot of resources in the long run.
Involve your audience
You can improve impressions and sales by being active with your social media audience by retweeting them, mentioning them in your blog, commenting on their posts, writing recommendations on LinkedIn and so on.
Pay attention to keywords
You need to research about the keywords that are being used by people on social media and about which groups of keywords in your posts are popular and which ones are least used. You can use keyword density analyzers such as KWFinder to do the job.
Measuring your results
Measuring your results enables you to know your progress and make changes in your impressions and sales campaigns. Luckily, social networks come with analysis tools which measure relevant metrics and produce reports on your progress.
Be consistent in both the posts and value
Set a correct pace of posting on your accounts without under-posting or spamming. Ensure that your posts are valuable to your clients and other potential customers in your client.